How to Find the Perfect Agent

Finding the perfect agent is like finding a needle in the haystack, at least in the Indian entertainment industry. The agent is one person who can make or break your career. He is also the person who can play your godfather, your guide, your mentor and can show you the right direction in the industry. He makes you realize your strengths and weaknesses and helps you hone the ones that need attention. He also grooms you and helps you to network in the industry. But, the most challenging part is, how to find 'THAT' perfect agent for you.

Firstly, it’s important to figure out whether you need an agent to represent you exclusively or you are comfortable being multi-represented. Once you figure that out then you can get in touch with your colleagues, contemporaries, or anybody that you know in the industry for a few agents who have a good reputation and who they think are the best names in the industry.

The way it works in most of the western countries and in India is different. What you, as a budding talent, can possibly do is set up meetings with these agents through references or contacts and then showcase your work to them. Bigger agents also do a small mock audition for their reference and send it to their clients as an introduction to the new entrants in their database. In case of an exclusive agent, you will be under contract and you will have to adhere by various terms and conditions of the agent, such as not being seen in public and the media, no link-ups and no photos etc.

Once an agent has seen your work and decides to sign you up exclusively, there is little that you can do to market yourself. But, if the agency decides to represent you as a non-rep, you have the liberty to market yourself amongst various peers and professionals. You can send your pictures and profiles directly to many other agents who can bring work for you, at the same time, you can network with casting directors and Production houses directly.

Loyalty is an important aspect when it comes to working in tandem with your agent. Eventually, he is the person who will get you work so it is important to respect that and not to breach any clause in the contract and also to make sure he gets the credit. If you are multi-represented, it is important to name the agent who sent you the requirement instead of the ones with whom you share a rapport during an audition.

Lastly, it is important to protect your interests and take a stand if the agent is taking you the wrong way or not giving enough work to you, by constantly talking to your peers and self-networking and keeping a tab on the ongoing auditions.